Roblox, has quietly become one of the biggest games in the world
2019-10-14 15:47:58Roblox may not be as famous a children’s game as Fortnite or Minecraft, but it recently announced that it has more than 100 million active monthly players.It has flown more under the media radar than those rivals, leaving parents whose children are now asking to play it (or playing it without asking) in need of a primer.
But Roblox is not a new game; it first launched in 2006, before Minecraft.And while that game exploded into a global phenomenon that saw Microsoft acquire the IP and its developer for $2.5 billion in 2014, Silicon Valley-based Roblox continued quietly building its platform.
In the UK alone, there are around 1.5 million children playing Roblox, according to research firm Kids Insights. Its data, based on an annual survey of 20,000 British children, suggests that 24% of 10- to 12-year-olds here are on Roblox – more than on TikTok (13%) and Snapchat (20%) and nearly as popular as Instagram (25%).
And the majority of these young creators are just that, kids and teenagers. Many of the creators building games and making money are under 18.
By 2022, the company has a bold goal of seeing a studio on the platform hitting $40 to $50 million revenue a year, possibly employing as many as 100 staff.
That’s an aspect also highlighted by developer Abbie Leigh. “I absolutely love the developer community as a whole. We all stick together, support each other’s creations and help each other when we need it the most,” she says. “From feedback on games, to personal issues.”
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