Roblox enters strategic partnership with Tencent

2019-10-15 17:01:50

Kids gaming platform Roblox has its sights set on China ,and it has entered into a strategic relationship with Chinese tech giant Tencent. The companies announced a strategic partnership that will initially focus on education — specifically, coding fundamentals, game design, digital citizenship and entrepreneurial skills.

Roblox now has 100 million active users, many of which are kids and pre-teens, putting it on a par with mega-hits like Microsoft's "Minecraft" phenomenon. Getting access to China's roughly 800 million internet users would definitely give Roblox the opportunity to take things to the next level.

The joint venture — still unnamed — will be based in Shenzhen, Roblox says. And its eventual goal is to bring Roblox to China. This is something Roblox has been steadily working toward ahead of today, most recently by adding support for Chinese languages and making its coding curriculum available for free in Chinese.

In the interim, the two companies say that this joint venture will focus on using Roblox to teach coding. To that end, the two are sponsoring a scholarship program for 15 Chinese students to attend a week-long camp taught at Stanford University this summer, where they will learn about game design and 3D world creation.

“I’m extremely excited to partner with Roblox,” said Steven Ma, senior vice president of Tencent, in a statement. “We believe technological advancement will help Chinese students learn by fueling their creativity and imagination. Our partnership with Roblox provides an engaging way to reach children of all ages across China to develop skills like coding, design, and entrepreneurship.”

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