Roblox and FC Barcelona Partner

2019-10-29 09:33:51

Spanish soccer champions Barcelona have teamed up with Roblox, an online platform which allows users to create their own games, to showcase their new home kit for the 2019/20 season.

Users can choose from either the “Elite Playmaker” or “Elite Striker” avatar bundles. Featuring the iconic Barça crest and Blaugrana colors, these limited-edition “FC Barcelona: Talent takes different shapes” avatar bundles let Roblox fans express their team fandom and camaraderie while they play their favorite games on Roblox. The new home kit swaps the traditional Blaugrana stripes for a checkboard print for the first time in the Club’s history—a new design that takes inspiration from the city of Barcelona and the famous grid layout of the city’s Eixample district, home to some of the most emblematic buildings designed by the great architect Antoni Gaudí.

Dídac Lee, head of Barcelona’s digital department, said that the move will help the club connect with “millions of children and teenagers around the world” through a “unique gaming experience.”

“Roblox and FC Barcelona both deeply believe in the power of play to foster creativity and bring together a diverse and talented community,” said Craig Donato, chief business officer at Roblox. “We’re thrilled our global community of millions of players can show their support for FC Barcelona by customizing their avatars with these awesome new Barça 2019-2020 kits.”

The tie-up comes in the same month that Barcelona extended their global partnership with videogame developer Konami, with the new agreement including an enhanced focus on esports.

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