Dr. Seuss Enterprises Teaming Up With Roblox

2019-10-15 14:22:06

The guys at Roblox Corp, Dr Seuss Enterprises and SkyReacher have teamed up to bring the world of Dr Seuss to the world of Roblox.

In Dr. Seuss's book If I Ran The Circus, a delightfully optimistic young man fantasizes about what it would be like if he were to design and operate his own circus. Seuss World brings that fantasy to life in a colorful and captivating way. Dr. Seuss Enterprises launched the immersive world earlier this week in collaboration with game developer Sky Launcher, marking the digital game debut of the Dr. Seuss franchise.

“This is truly a defining moment for our studio, and we couldn’t have found a better partner than Dr Seuss Enterprises to help bring their first game to the immersive digital world of Roblox,” commented Brad Crayton, COO, SkyReacher Entertainment. “We know Roblox players will love the creativity we’ve brought from the famed Dr Seuss brand into the digital world and we are proud to have been selected as the development studio partner to deliver this first game.”

In addition to exploring the fully designed Circus McGurkus circus tent, players can enjoy a series of circus-themed mini-games and challenges, such as tightrope-walking, high diving, mazes, cannonballs, and slides. Online leaderboards can help track a player's progress and success between other gamers.

Seuss World is available through Roblox, a free-to-play MMO that just recently surpassed Minecraft's active user numbers with its impressive 100 million players. Rather than feature one virtual world that players can explore, Roblox serves as a host site where gamers can create their own worlds and games, from traditional role-playing games to challenging obstacle courses. All worlds and games can be customized based on the creator's preferences, but retain the platform's signature Lego-like graphics. The site is very popular among younger gamers, which makes it an appropriate location for a Dr. Seuss-themed video game.

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